Simple pricing for founder execution stages

Select your plan on this page, continue to app signup, and complete checkout from in-app billing.

In short: Pick Starter, Builder, or Launch here, then continue to app signup where billing and activation are handled.

Pricing

Plans built for startup execution speed.

Switch between monthly and yearly billing. Yearly plans reduce effective monthly spend.

Save up to 17% yearly

Starter

Monthly

$89/mo

$89/month billed monthly

Yearly savings: $120 vs monthly.

For solo founders validating one idea.

  • Layers 1-2
  • 5 runs / month
  • Up to 2 team seats
Choose Starter

Builder

Monthly

$179/mo

$179/month billed monthly

Yearly savings: $360 vs monthly.

For teams preparing production-ready execution.

  • Layers 1-4
  • 8 runs / month
  • Up to 5 team seats
Choose Builder

Launch

Monthly

$349/mo

$349/month billed monthly

Yearly savings: $600 vs monthly.

For founders ready to unlock Layer 5 build workflows.

  • Layers 1-5
  • 12 runs / month
  • BYOK + BYOC support
Choose Launch

FAQ

Pricing FAQs

Can I select my plan before creating a project?

Yes. Choose a plan here and continue into signup-first onboarding on the app domain.

Where does checkout happen?

Checkout is completed inside the app billing flow after signup.

Can I start with Builder directly?

Yes. The Builder plan supports full Layer 1 through Layer 4 workflows.

Source references for pricing claims

Last updated: April 3, 2026

  • The Startup Mantra Master Plan (March 2026): Section 14 — Subscription Plans and Pricing
  • The Startup Mantra Master Plan (March 2026): Pricing Surfaces and Checkout Policy

Need help choosing?

Start with Builder if you need full strategy coverage across Layers 1-4.

Start With Builder